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	<title>Comments on: Appealing to the (Non)Reader: How Does Your Blog Measure Up?</title>
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		<title>By: Popular People &#187; Blog Archive &#187; Life is Like a Box of Chocolates » Blog Archive » Appealing To the &#8230;</title>
		<link>http://www.lifeschocolates.com/digital-world/appealing-to-the-online-nonreader-how-does-your-blog-measure-up/comment-page-1/#comment-456</link>
		<dc:creator>Popular People &#187; Blog Archive &#187; Life is Like a Box of Chocolates » Blog Archive » Appealing To the &#8230;</dc:creator>
		<pubDate>Sun, 12 Jul 2009 13:48:19 +0000</pubDate>
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		<description>[...] I have used the skills and lessons that I learned in every internship and job since. The premise of the class was to prepare us for the shift to digital, because writing for the Web is different. You can&#8217;t just take the same story you would run in the paper and stick it online unless you don&#8217;t want anyone to read it. Here&#8217;s the secret: Online users don&#8217;t read, they scan. So, content has to be tailored to catch the scanning eye. Some pointers: &#8230;Continue [...]</description>
		<content:encoded><![CDATA[<p>[...] I have used the skills and lessons that I learned in every internship and job since. The premise of the class was to prepare us for the shift to digital, because writing for the Web is different. You can&#8217;t just take the same story you would run in the paper and stick it online unless you don&#8217;t want anyone to read it. Here&#8217;s the secret: Online users don&#8217;t read, they scan. So, content has to be tailored to catch the scanning eye. Some pointers: &#8230;Continue [...]</p>
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		<title>By: sameve</title>
		<link>http://www.lifeschocolates.com/digital-world/appealing-to-the-online-nonreader-how-does-your-blog-measure-up/comment-page-1/#comment-1075</link>
		<dc:creator>sameve</dc:creator>
		<pubDate>Tue, 07 Jul 2009 06:31:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.lifeschocolates.com/?p=393#comment-1075</guid>
		<description>Suki, conversational writing is a great way to connect with your readers. Like I mentioned, big words and jargon often discourage people from reading your posts. Thanks for commenting!</description>
		<content:encoded><![CDATA[<p>Suki, conversational writing is a great way to connect with your readers. Like I mentioned, big words and jargon often discourage people from reading your posts. Thanks for commenting!</p>
]]></content:encoded>
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	<item>
		<title>By: suki</title>
		<link>http://www.lifeschocolates.com/digital-world/appealing-to-the-online-nonreader-how-does-your-blog-measure-up/comment-page-1/#comment-1074</link>
		<dc:creator>suki</dc:creator>
		<pubDate>Tue, 07 Jul 2009 06:04:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.lifeschocolates.com/?p=393#comment-1074</guid>
		<description>My writing style is very conversational. I think that helps in terms of relating to my readers, who are usually friends I&#039;m keeping in touch with. :)</description>
		<content:encoded><![CDATA[<p>My writing style is very conversational. I think that helps in terms of relating to my readers, who are usually friends I&#39;m keeping in touch with. <img src='http://www.lifeschocolates.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
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	<item>
		<title>By: sameve</title>
		<link>http://www.lifeschocolates.com/digital-world/appealing-to-the-online-nonreader-how-does-your-blog-measure-up/comment-page-1/#comment-425</link>
		<dc:creator>sameve</dc:creator>
		<pubDate>Tue, 07 Jul 2009 00:31:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.lifeschocolates.com/?p=393#comment-425</guid>
		<description>Suki, conversational writing is a great way to connect with your readers. Like I mentioned, big words and jargon often discourage people from reading your posts. Thanks for commenting!</description>
		<content:encoded><![CDATA[<p>Suki, conversational writing is a great way to connect with your readers. Like I mentioned, big words and jargon often discourage people from reading your posts. Thanks for commenting!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: sameve</title>
		<link>http://www.lifeschocolates.com/digital-world/appealing-to-the-online-nonreader-how-does-your-blog-measure-up/comment-page-1/#comment-2205</link>
		<dc:creator>sameve</dc:creator>
		<pubDate>Tue, 07 Jul 2009 00:31:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.lifeschocolates.com/?p=393#comment-2205</guid>
		<description>Suki, conversational writing is a great way to connect with your readers. Like I mentioned, big words and jargon often discourage people from reading your posts. Thanks for commenting!</description>
		<content:encoded><![CDATA[<p>Suki, conversational writing is a great way to connect with your readers. Like I mentioned, big words and jargon often discourage people from reading your posts. Thanks for commenting!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: suki</title>
		<link>http://www.lifeschocolates.com/digital-world/appealing-to-the-online-nonreader-how-does-your-blog-measure-up/comment-page-1/#comment-423</link>
		<dc:creator>suki</dc:creator>
		<pubDate>Tue, 07 Jul 2009 00:04:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.lifeschocolates.com/?p=393#comment-423</guid>
		<description>My writing style is very conversational. I think that helps in terms of relating to my readers, who are usually friends I&#039;m keeping in touch with. :)</description>
		<content:encoded><![CDATA[<p>My writing style is very conversational. I think that helps in terms of relating to my readers, who are usually friends I&#39;m keeping in touch with. <img src='http://www.lifeschocolates.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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	<item>
		<title>By: suki</title>
		<link>http://www.lifeschocolates.com/digital-world/appealing-to-the-online-nonreader-how-does-your-blog-measure-up/comment-page-1/#comment-2204</link>
		<dc:creator>suki</dc:creator>
		<pubDate>Tue, 07 Jul 2009 00:04:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.lifeschocolates.com/?p=393#comment-2204</guid>
		<description>My writing style is very conversational. I think that helps in terms of relating to my readers, who are usually friends I&#039;m keeping in touch with. :)</description>
		<content:encoded><![CDATA[<p>My writing style is very conversational. I think that helps in terms of relating to my readers, who are usually friends I&#039;m keeping in touch with. <img src='http://www.lifeschocolates.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
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	<item>
		<title>By: sameve</title>
		<link>http://www.lifeschocolates.com/digital-world/appealing-to-the-online-nonreader-how-does-your-blog-measure-up/comment-page-1/#comment-417</link>
		<dc:creator>sameve</dc:creator>
		<pubDate>Sat, 04 Jul 2009 14:21:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.lifeschocolates.com/?p=393#comment-417</guid>
		<description>Raven, &quot;insanely useful?&quot; Wow, I&#039;m glad you like them so much! But, I think your posts are long because you have so much to say. Like Elisa said, that makes length less of an issue. Thanks for commenting!</description>
		<content:encoded><![CDATA[<p>Raven, &#8220;insanely useful?&#8221; Wow, I&#39;m glad you like them so much! But, I think your posts are long because you have so much to say. Like Elisa said, that makes length less of an issue. Thanks for commenting!</p>
]]></content:encoded>
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	<item>
		<title>By: sameve</title>
		<link>http://www.lifeschocolates.com/digital-world/appealing-to-the-online-nonreader-how-does-your-blog-measure-up/comment-page-1/#comment-2203</link>
		<dc:creator>sameve</dc:creator>
		<pubDate>Sat, 04 Jul 2009 14:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.lifeschocolates.com/?p=393#comment-2203</guid>
		<description>Raven, &quot;insanely useful?&quot; Wow, I&#039;m glad you like them so much! But, I think your posts are long because you have so much to say. Like Elisa said, that makes length less of an issue. Thanks for commenting!</description>
		<content:encoded><![CDATA[<p>Raven, &#8220;insanely useful?&#8221; Wow, I&#039;m glad you like them so much! But, I think your posts are long because you have so much to say. Like Elisa said, that makes length less of an issue. Thanks for commenting!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: sameve</title>
		<link>http://www.lifeschocolates.com/digital-world/appealing-to-the-online-nonreader-how-does-your-blog-measure-up/comment-page-1/#comment-416</link>
		<dc:creator>sameve</dc:creator>
		<pubDate>Sat, 04 Jul 2009 14:17:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.lifeschocolates.com/?p=393#comment-416</guid>
		<description>John, thanks for stopping back and sharing your perspective! I&#039;m glad this post caught your eye!</description>
		<content:encoded><![CDATA[<p>John, thanks for stopping back and sharing your perspective! I&#39;m glad this post caught your eye!</p>
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